When you have a website, whether it has a goal of selling a product or just sharing information, you want it to provide the best experience possible for the visitor. If a website is great looking, useful and easy to navigate, people are likely going to spend more time there, share it with their friends and potentially convert. And with most people having incredibly short attention spans when it comes to websites, your website needs to make a good first impression.
However, if your website is tough to use, doesn’t look great or just performs in a sluggish manner, people are likely not going to give it the time of day. Of course, that is never a good thing and could hurt your website and/or company in a big way going forward. With that in mind, this article is going to look at three ways to provide a better experience to those who visit your website.
Test Everything Frequently
If you want to make sure a feature or change will provide a better experience to website visitors, one of the best ways is to actually test it. Testing will ensure that your readers or visitors are receptive to your new ideas before you make them official.
Now, testing isn’t only a good idea when new features or changes are being proposed, you should actually be testing your site and user experience quite a bit. Everything from testing load times – through something like Real User Monitoring (RUM) – to testing security are extremely good ideas.
Utilize Screen Space Effectively
When people are visiting a website, they like it to look good and have solid content, but it is important not to overdo it. If you don’t use the limited screen space you have effectively, it can turn people off of your website very quickly.
One of the best tips, in order to use your screen space effectively, is to utilize white space. It can help people focus, draw their attention where you want and can keep them from being overwhelmed on an overly busy webpage. It also helps it look clean and elegant, without being boring.
This tip of using screen space effectively goes for every single page on your website, but your homepage is definitely the most important. It is the first place people visit and if it is a jumbled mess of photos, words, links, and animations, people are likely going to leave your site and not come back.
Keep Your Website Consistent
Consistency in a website is very important and while every page doesn’t need to match exactly, they need to be pretty close. If every page of your website is completely different than the last, it could confuse your visitor and make them think they actually somehow got onto a different website.
Each page should fit the same general design as the next, in terms of the navigation/sidebar and social links. Of course, feel free to make each page different in terms of purpose or content, but changing it up entirely is something you shouldn’t do. Not only does this tactic keep people from getting confused, but it just simply looks better as well.
Hopefully, these three helpful tips are able to help you up the user experience of your website by a few steps. Of course, these aren’t the only three things to do that can provide a better experience to those who visit your site, but they each can have a massive impact on how many people visit your site and their experiences when they’re there.