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The Evolution of the Smartphone

If you want to see one aspect of technology that has grown and evolved by leaps and bounds over the years, look no further than the modern smartphone. Their role in society has changed, growing from luxury items and business tools to daily necessities for everyone. Where the smartphone has ended up is a stark contrast from where it began, showcasing an incredible history all of its own.

The World’s First Smartphone from IBM

After revealing their prototype smartphone in 1992, IBM finally sold it to the public in 1994. The Simon Personal Communicator was the very first device of its kind. Sporting a monochrome LCD touchscreen display and possessing a short-lived battery life of only an hour, its capabilities were far less than what we today are accustomed to. It did, however, come with a feature to allow users to utilize the device for landline calls through a phone jack, alleviating some expenses due to high cellular costs at the time. Unfortunately, it was priced at $1,100, an incredible cost is given what it could do. Selling only 50,000 units in 6 months, IBM’s smartphone was the first step on a long journey for these devices, but the phone itself did not go very far.

Apple’s iPhone Corners the Marketplace

In 2007 Apple released the iPhone which would become the new standard of the smartphone. While it shipped with an impressive feature set already, 3rd party developers could create Apps which expanded its capabilities further. The App Store flourished, and the ease of access made it a user-friendly process. Priced at $499 and $599 for the 4gb and 8gb models respectively, it was a device that consumers could readily afford and soon found themselves unwilling to go without.

We have no doubt that we’ve come a long way this past decade, and times ahead will come with new technologies. As with the next generation of smartphones geared up to exploit new developments in technology, new ground-breaking developments are still to come – for app developers, hardware manufacturers and consumers alike. Smartphones make it easier to communicate with others and it also helps us manage our calendars, shop online and even confirm travel plans by just tapping the screen.

For marketers, this new technology provides an opportunity to convert visitors into customers on mobile devices at any point and time. With smartphones, companies now have the perfect way to present visitors with tailored messages to their specific needs — increasing the likelihood of online conversions.

Smartphones are also said to reduce stress when you have a busy work life. In the day to day, mobile phones provide a means to interact with friends and families and help us communicate

with people we may have lost touch a long time ago. It brings human beings closer through the different communication channels available and helps people around the world stay connected.

The history of the smartphone is long and varied. For further insight, take a look at the infographic below:

 

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